• Brand Strategy

    A combination of insight, intuition & expertise

  • Problems We solve

    – How do I differentiate my brand within a crowded market?

    – How do I align my brand architecture for scalable growth?

    – How do I revitalize and breathe new life into my brand?

    – How can I engage customers with my brand story?

    Process

    – Research / Analyisis

    – Brand Purpose / Value Proposition

    – Brand Positioning

    – Activation & Engagement

    – Campaign Planning / Media

    – Visual Identity

    – Naming / Copy-writing

    – Packaging Design / Graphic Design

    – Environmental Design

    – Interior Design / Experiential

    References

      Generate has completed the following projects:

       

      – For a business in food sector – realization of several focus groups

      – For an FMCG brand – assisted a company in choosing its final logo through usability testing

      – For a European SME – a visual analysis of its brand identity

    • Need a Brand Strategy Expert?

      As a professional digital marketing service provider, we are dedicated to growing your business in China.

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    Online & Website terms
    This website is operated by Generate Bvba, Kapeldreef 60, 3001 Leuven (Belgium) (company VAT BE 0704.818.826 RPR Leuven).
    Online & Website Terms (version September 5, 2018)
    1.	Applicability
    2.	License
    3.	Acceptable Use Policy
    4.	Links
    5.	Disclaimer
    6.	General
    ________________________________________
    1. Applicability
    These Online & Website Terms (“Terms”) are offered by Generate (“We”, “Us”, “Our”) and apply in case where You are:
    •	Visiting any website and/or content belonging to the Generate.com domain or referring thereto (“Website”);
    •	Using the Generate Content Solution and/or Learncore Coaching and Training Solution (“Generate Products and Services “) as a demo version;
    •	Invited by a Generate Customer or Prospect to access such information belonging to or controlled by the Generate Customer, as being made available through the Generate Products and Services (“Customer Content”).
    (“Interactions”)
    If You do not agree with any of these Terms, You are prohibited from using, downloading or accessing any Website, Customer Content and/or the Products and Services, being so made available.
    In case however where You are making use of the Products and Services under a commercial agreement with Us, Your use of the Products and Services will be subject to such commercial agreement (i.e. the standard applicable Generate terms at www.generatebvba.be?open=terms-and-conditions ), unless You or Your organisation have concluded a bespoke agreement relating thereto.
    We may change these Terms at any time, and all such changes are effective immediately upon posting a revised version of these Terms on the Website. You should review these Terms often to stay informed of changes that may affect You. Your Interactions constitute Your continuing agreement to be bound by these Terms, as they are amended from time to time.
    2. License
    2.1 Website License
    The Website, the URL, as well as all content included on the Website, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software, is Our property and/or Our content suppliers, and is protected by applicable copyright laws.
    Any graphics, identifiers, logos, page headers, button icons, scripts, and service names are trademarks, registered trademarks or trade dress of Us. All other trademarks not owned by Us that appear on the Website, are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by Us.
    Where visiting the Website, You are granted during Your visit, a limited license to access and make personal use of the Website, the URL, as well as all content included on the Website as offered to You.
    2.2 Demo License Products and Services (“Demo License”)
    In case where You are being offered  access to the demo version of the Products and Services, subject to ongoing compliance with these Terms, We grant You a non-exclusive and non-transferable license to permit the users as authorised by You (“Authorised Users”) to access, install, implement, and use the Products and Services and Documentation during the limited time as allowed to You and under the conditions and restrictions as determined by the applicable Products and Services, including in respect of the number of Authorised Users  as allocated, for Your organisations’ beneficial business purposes only.
    You agree to: (i) supervise and monitor Authorized Users’ use of the Products and Services, (ii) promptly report to Us any violation of the Agreement by Your Authorized Users, (iii) immediately disable access of any Authorized User violating the Agreement, and (iv) ensure that no false or misleading Personal Data is used to create user accounts.
    These Terms do not govern Your use of Third-Party Products used by You in connection with the Products and Services. Third-Party Products are governed solely by the terms and conditions between You or Your Organisation, and the Third-Party Product owner. We do not make any commitments or claims regarding security, confidentiality, or performance of a Third-Party Products, and specifically disclaim any liability regarding Third-Party Products.
    2.3 Prospect license (Generate Content Solution)
    In case where You are being offered access to certain Customer Content, You (as a “Prospect”, i.e. someone receiving Customer Content  from the Authorised User or as a “Re-Shared Prospect”, i.e. someone receiving Customer Content through a Prospect) shall i) respect the limits within which the Customer Content has been made available to You, and ii) be allowed to use the Generate Products and Services only in order to get access to the Customer Content as made available to You.
    Unless You have accepted the privacy policy as made available by the Generate Customer, the Generate privacy principles available through http://www.generatebvba.be?open=privacy-policy  shall apply to this Prospect License.
    2.4 License restrictions
    Except with Our express written consent , You shall not:
    •	modify the Website, Customer Content, or the Products and Services, or any portion of it;
    •	Download the Website, or any portion of it, except for i) page caching, and/or ii) where it or its content has explicitly been made available by for download. Usage of any download shall be limited to Your personal use only;
    •	Download the Customer Content, or any portion of it, except to the extent and within the limits within which such Customer Content has been made available to You;
    •	Use any logo or other of Our proprietary graphic or trademark outside of scope of the license granted, including in connection with any product or service that is not Ours, in any manner that is likely to cause confusion among customers, or in any manner that (may) disparage(s) or discredit(s) Us;
    •	reproduce, duplicate, copy, sell, resell, visit, or otherwise exploit the Website, Customer Content, or the Products and Services, or any portion of it, for any commercial purpose;
    •	frame or utilize framing techniques to enclose any trademark, logo, Website, Customer Content, or the Products and Services, or any portion of it, or other proprietary information (including images, text, page layout, or form) without express written consent;
    •	use any meta tags or any other “hidden text” utilizing any of Our (trade) name or trademarks;
    •	make any unauthorised use of the Website, Customer Content, or the Products and Services, or any portion of it; make any derivative works thereof; or make any use of data mining, robots, or similar data gathering and extraction tools; or
    •	remove, alter or obscure any copyright notice.
    2.5 Termination
    The license granted shall automatically terminate after the time for which they are granted, if You violate these Terms and/or any of these restrictions, and/or may be terminated for convenience at any time, whichever is first. We reserve all rights of action to seek for compensation and/or injunction.
    3. Acceptable Use Policy
    Any use of the Products and Services as allowed under section 2.2 or 2.3 of these Terms, is subject to You not (i) using the Products and Services in violation of any applicable law or regulation (including fraudulent and misleading activity or sending unsolicited email, mass emails, or spam); (ii) using the Products and Services in a manner that would cause a material risk to Our security or operations or any of Our other customers; (iii) disassemble, reverse compile, or reverse engineer the Products and Services; (iv) redistribute, republish, sell, rent, lease, host, or sub-license the Products and Services, including permitting the use of the Products and Services on a time-sharing basis, as part of a hosted service, or on behalf of any third party; (v) removing, obscuring, or altering any proprietary notices associated with the Products and Services; or (vi) circumventing or disabling any security or other technological features or measures of the Products and Services, or attempting to probe, scan or test the vulnerability of a network or system, or to breach security or authentication measures.
    Where You as a Prospect are sharing Customer Contents via the Products and Services with a Re-Shared Prospect, You acknowledge being allowed to use the email address of the Re-Shared Prospect for that purpose.
    4. Links
    The Website, Products and Services, and/or the Customer Content may include links to World Wide Websites or resources for User convenience which are not created or controlled by Us (“Linked sites”). We do not endorse or accept responsibility for any such Linked site or resource User may access. Linked sites are wholly independent from Us; as a result, use of any such Linked Sites is at the Your sole risk.
    5. Disclaimer
    UNLESS PART OF THE SPECIFIC AGREEMENT YOU HAVE CONCLUDED WITH US, AND NOTWITHSTANDING ANY OTHER TERMS, ANY LICENSE GRANTED UNDER THESE TERMS, AS WELL AS THE WEBSITE AND THE PRODUCTS AND SERVICES, ARE PROVIDED ON AN ”AS IS” AND “AS AVAILABLE” BASIS WITHOUT ANY IMPLICIT OR EXPLICIT WARRANTIES OF ANY KIND (INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF AVAILABILITY, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT), AND WITHOUT ANY LIABILITIES TO US WHATSOEVER (DIRECT, INCIDENTAL, SPECIAL, INDIRECT, OR CONSEQUENTIAL DAMAGES), UNDER ANY THEORY OF LAW EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN JURISDICTIONS WHERE OUR LIABILITY CANNOT BE EXCLUDED, OUR LIABILITY SHALL BE LIMITED TO AN AMOUNT OF FIFTY (50,00) EURO IN THE AGGREGATE (OR TO THE MAXIMUM EXTENT PERMITTED BY LAW WHERE NO FURTHER EXCLUSION IS LEGALLY ALLOWED). THE FOREGOING LIMITATIONS WILL APPLY EVEN IF THE WEBSITE OR THE PRODUCTS AND SERVICES FAIL THEIR ESSENTIAL PURPOSE.
    WE DO NOT MAKE ANY WARRANTY (EXPLICITLY OR IMPLICITLY) IN RESPECT OF CUSTOMER CONTENT.
    6. General
    These Terms are offered under the laws of Belgium. The Courts of Leuven, Belgium shall have sole jurisdiction.
    ×
    Privacy Statement Generate
    Monday 07 January 2019
    Generate values the protection of your privacy and aims at processing your personal data in a transparent and discreet way and in accordance with Directive 95/46/EC (GDPR).
    This Statement explains how and why Generate Belgium (company number 0406.878.277) and its associated companies (hereinafter jointly referred to as ‘Generate’) process your personal data within the meaning of the Belgian Companies Code.
    1. What is personal data?
    Personal data is any information relating to identified or identifiable natural persons.
    2. Which type of data do we collect?
    Personal data is collected only if you have decided to provide it to us. The information is used for performing the services offered by Generate. Personal data is not used for any other purpose, unless you give us permission to do so or Generate is required to do so by law. The personal data collected by Generate may include: name, address, date of birth, gender, email address, phone number, home address, family situation (marital status, dependants), financial Information and other similar information.
    3. The legal bases for processing personal data
    Generate will process personal data only on either of the following legal bases:
    •	Performance of the contract: the personal data that is processed is necessary for performing the services contractually agreed between you and Generate.
    •	Legal obligations: the personal data must be processed so that Generate can meet certain legal obligations.
    •	Legitimate interests: the personal data may be processed if that is in Generate’s legitimate interest for adequate and lawful performance of its business activities, provided that your interests do not override our legitimate interests.
    •	The Data Subject’s consent: you have given your consent to the processing of your personal data.
    4. Why do we collect your personal data?
    We collect personal data to ensure that we can provide the services requested by you and to improve our services. Your personal data is also used for direct marketing activities if you have indicated that you wish to be informed thereof. The data processing method may vary depending on the service provided to you by Generate.
    Furthermore, your personal data may be used to meet legal requirements and for administrative purposes (accounting, invoicing).
    5. Website Terms and Conditions of Use
    Please refer to the disclaimer, legal information and terms and conditions of use for more information about our terms of use and data collection through our website.
    6. With whom do we share your personal data?
    Your data will be used only within Generate. Apart from the exceptions listed below, your data will not be shared with third parties.
    •	Your data may be shared with third parties if you have given us explicit consent to do so.
    •	Your personal data will be shared with third parties – for instance service providers – if that is necessary for performing our activities. Generate only does business with renowned partners.
    •	Your data may be shared with third parties if Generate is legally required to do so, for instance by the Tax Administration.
    •	Your data may be shared with other members of the Generate network if that is necessary for administrative purposes or to fulfil professional services to clients.
    •	In the event of a reorganisation within the company or the sale of any Generate entity to another organisation, Generate may disclose personal data related to the sale or other transfer of the company to which the data relates.
    Under no circumstances will your data be shared with third parties for commercial purposes.
    7. How do we secure your data?
    To secure your personal data, Generate takes all reasonable and appropriate technical and administrative safety measures. This prevents unauthorised access, accidental destruction and modification of data as well as data breach to the largest extent possible. We constantly improve our systems to ensure that we can guarantee data security. Nevertheless, no system or procedure can offer absolute protection against the aforementioned risks. By providing your personal data to Generate you acknowledge and accept this.
    8. How long do we keep your personal information?
    Generate keeps your data no longer than is necessary for performing its services, unless we are required to keep them for an extended period to comply with legal obligations.
    9. What are your rights?
        9.1. Right to access
    You have the right to obtain confirmation that we are processing your personal data and you have the right to access that data. Prior to giving you access to the data Generate may ask you for proof of your identity.
        9.2. Right to rectification
    You have the right to rectification, free of charge, of any data concerning yourself that is incorrect or incomplete.
        9.3. Right of erasure
    You have the right to request the erasure of your personal data. If we erase your personal data, certain services offered by Generate can no longer be provided.
        9.4. Right to restrict processing
    You have the right to block or restrict the processing of your personal data. If processing is restricted, Generate may store the data, but no longer process it further.     
        9.5. Right to object
    You have the right to object to the processing of your personal data in three specific cases:
    •	processing of data based on legitimate interests, the performance of a task carried out in the public interest or in the exercise of official authority;
    •	direct marketing;
    •	processing of data for scientific or historical research and statistical purposes.
        9.6. Right to data portability
    You have the right to receive your personal information in a structured, commonly used and machine-readable format. Furthermore, you have the right to transmit the data in that format to another controller.
        9.7. The right to file a complaint
    Generate aims at processing your data in the most transparent and correct way possible. If you should have the feeling that something is not right nonetheless, you can always contact our Data Protection Officer at the email address DPO@moorestephens.be. In addition, you have the right to file a complaint with the Belgian Data Protection Authority at
    35 Rue de la Presse 1000 Brussels
    Phone: +32 (0)2 274 48 00
    Fax: +32 (0)2 274 48 35
    contact@apd-gba.be
    10. Changes to this Statement
    Generate will evaluate this Statement from time to time and change it as necessary. The date of any changes will be indicated on the dedicated website page. We invite you to check our Privacy Statement regularly. Any substantial changes will be notified through the website.
    11. Questions?
    If you have any questions about this Privacy Statement, please don’t hesitate to contact liang@generatebvba.be.