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Two AMS alumni’s ventures partner up for a new fruitful cooperation

May 28thGenerate Bvba, a Belgian trading company founded by Liang Sun, 3CMGM 2012 alumnus, recently partnered up with Skyba LLC, a American premium socks brand founded by Steven Bell, CEBS alumni 2016. The partnership consists a newly established online store on, the largest e-commerce platform in Belgium and Holland. The store sells premium non-slip and no-show socks to adults and kids, and has made sales in both countries in the first week.

Liang Sun, CEO of Generate, studied the 3 Continent Master of Global Management program between 2011-2012. During his study in Belgium, India and the US, he realised his passion on cross boarder trading and set up his business in his hometown Shanghai in 2013. Five years later, encouraged by the Flanders Investment and Trade, Liang returned to Belgium a company and office in Leuven.

Steven Bell, Founder of Skyba Socks, studied the China-Europe Business Studies between 2015-2016. Steven has been selling goods on Amazon since he was in high school; during his semester in Shanghai in 2016, he made frequent visits to different manufacturers in China and discovered this opportunities of selling branded premium socks made in China to the western counties.

Two two alumni met each other at the AMS alumni get-togethers back in 2016. After some drinks and conversations in Shanghai and Antwerp, they decided to join force together to enter the Dutch speaking market.

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