• Selling in China with Generate

    We provide a low risk, cost effective and practical means to enter the China markets, generate new and incremental revenues.

  • What We Do


    Sales Navigation

    Sales Recruiting

    Sales Outsourcing & Management

    Digital Marketing

    Brand Strategy


    Social Media & Campaigns


    Trade Facilitation

    Commercial Agendas

    Strategic Advisory

  • Who We Are

    Generate is a sales and marketing service company that serves European companies across sectors to generate sales and extend market reach. We provide companies with a low risk, cost effective and practical means to target the China markets, generate new and incremental revenues.

    In addition, Generate has its own trading company which specialises in creating and managing distribution networks through independent proven sales performers based on success only.


    Founded in 2013, Generate is registered in Belgium and Shanghai and has established a managed network of over 100 independent sales associates.

  • Sectors of Expertise


    New Materials



  • Testimonials

    Destratec - Engineering and Technical Services

    Dominick Fortuna, Managing Director

    We retained Generate to identify and qualify projects leads. Within a month they inducted their network of independent sales associates; introduced us to their advisors; and we met 3 prospective clients. We expect to pre-qualify for a new project each month and to win 3 new projects this year. Generate has been helpful and they are professional. I focus on quality and delivery; they focus on the business development. It’s been good.

    Quincy Qu

    Sales Associate

    My clients are building owners; many are international brands and I can never disappoint them. My reputation means everything to me. I’ve sold industrial flooring for two decades so being part of the Generate network means I can now sell complementary services and products such as roof mounted solar panels and specialised engineering services from proven companies.

    Besides, I like Generate - we share referrals and there’s a professional code of conduct.

  • Our Sales Network

    Our sales associates are prodigious networkers and expert key account managers


    Sales associates


    Average age


    Number of clients per associate


    Shanghai and adjacent cities

  • Recent Awards

    2018 AmCham Entrepreneurship of the Year Award

    2018 BenCham Best Team Award (Finalist)


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